This is the last in a series of articles this week about wine writing. Read “What’s next for wine writing?” Read “Who writes about wine?” Read “How to make money freelance wine writing.”

Previously, I wrote about the standard model for making money as a freelance wine writer. Here, I provide an alternative path, or, at minimum, a variation. This pathway includes most of the major steps you need to consider if you want to start a career writing about wine (or writing about whatever).

Step 1: Create your own site

The first step is the easiest. Create a site that is all your own. This can be done for free on a variety of platforms.

You could consider naming the site as its own brand, as I have done with Northwest Wine Report. Alternately, you could brand the site to your own name.

There are pluses and minuses to each approach. Branding to one’s name advertises you. This increases your name recognition.

However, it doesn’t say anything about what your content might be about, which can decrease your brand exposure. Of course, branding to something other than your name also means you need to know what that something else is. Whatever way you choose, creating your own site is the first step.

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This is the last article in this series of navel-gazing articles. Thank you for the indulgence. Feel free to offer thoughts in the comments. Back to our regularly scheduled program.

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