Seattle-based Ackley Brands has purchased Washington’s Betz Family Winery from Steve and Bridgit Griessel. The sale includes SuNu, which is a Willamette Valley-focused brand, and The Untold Story. Terms of the sale were not disclosed.

“Betz is an iconic, historic, heritage brand,” says Ackley Brands founder and president Brandon Ackley. “These iconic brands don’t change hands too often. We’re thrilled to have the opportunity.”

The purchase of Betz Family comes less than a month after Ackley acquired Columbia Winery and Hogue Cellars from Gallo. That acquisition immediately made Ackley a major player in Washington. The addition of Betz Family now gives Ackley a luxury tier brand. Prices for Betz Family red wines range from $52 to $135. Betz Family is also one of Washington’s most highly regarded wineries.

“It’s in a different tier than our other wines, exclusively allocated,” Ackley says. “It starts touching on the [direct-to-consumer] market that we’ve always wanted to be in.”

The Betz Family winemaking team, which includes head winemaker Louis Skinner and consultant/founder Bob Betz, is expected to stay on. Bob Betz believes the sale will benefit all.

“Betz Family has an opportunity to be a gem in the Ackley portfolio because of the acclaim that the winery has garnered,” Betz says. “It’s a great step for Ackley, and I think it’s a very positive step for Washington.”

The Griessels acquired the winery in 2011 from founders Bob and Cathy Betz. The couple announced the sale in a May 13th email to wine club members.

“We were incredibly blessed to be able to buy Betz Family from Bob and Cathy,” Steve Griessel told Northwest Wine Report. “It was such an amazing chapter of our lives for 13 years. The winery is in good hands with the Ackley family.”

Ackley Brands growing quickly

Brandon Ackley, Ackley Brands

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