Editor’s Note: The following is excerpted from the Spring 2026 issue of Full Pour magazine.
Meta has a large amount of control over our businesses and our lives. But after a wave of suspensions tied to alcohol content slashed visibility, leaving businesses confused, frustrated and scrambling for answers, should we continue to let it?
“I have lost control of the robot, and the inevitable consequences frighten me,” Rotwang says in the 1927 science fiction movie Metropolis. I sometimes wonder if Facebook’s developers have the same thought. Facebook users surely do.
In January 2026, hundreds of thousands of businesses received the unwelcome news that Facebook would no longer be recommending their pages. Page owners were told that they “didn’t follow the rules” with notification text that even Isaac Asimov would have admired.
“Our technology found your content doesn’t follow our Community Standards. As a result, our technology took action.”
Read the full article here.
Please consider subscribing to Full Pour! It’s from my former Wine Enthusiast colleague Lauren Buzzeo and is, to me, the standard for a modern magazine.
Read additional articles about this issue linked below.
A primer on Facebook page recommendation suspensions (February 6, 2026)
Where the Facebook page recommendation suspension issue stands (January 27, 2026)
Facebook shows signs of life (sort of) with page recommendation issue (January 18, 2026)
Meta’s silence on page recommendation suspensions deafening (January 16, 2026)
On Facebook page recommendations (January 15, 2026)
What’s going on at Meta? (January 14, 2026)
Meta changes sow confusion, concern in wine industry (January 11, 2026)
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