
Last month I wrote about Domaine Ste. Michelle rebranding itself to Michelle and spiffing up its packaging. Today we take a look at the new label design from Treveri Cellars.
Treveri Cellars – one of the (very) few sparkling wine dedicated projects in Washington – made a big splash when it started out a few years back with its wide assortment of sparkling wines (read a previous post about the winery here). The latest releases show a much improved label design that is more indicative of the quality that is in the bottle.
“We have spent the last year to about a year-and-a-half bouncing ideas off one another and stakeholders in the company,” said Christian Grieb, winemaker and senior vice president of sales at Treveri. “We have kept major design elements, such as the coin and the fonts that we are using. However, we have added some new touches.”
Among them are different color labels for the different wines to easier distinguish between the lineup. “This really draws attention to the uniqueness of Treveri, having sparkling wines that vary from white to red,” Grieb said.
Meanwhile the wines continue to offer very high quality for the price (read about other offerings from Treveri in a sparkling wine post later this week). The Treveri wines are perfect all-purpose sparklers, from New Years Eve to Tuesday night to Sunday morning.

From Johnson’s Purple Star label comes a 2012 Sauvignon Blanc. Though not labeled as such, this is a single vineyard wine with all of the fruit (100% Sauvignon Blanc) coming from Caliche Lake Vineyard in the Ancient Lakes appellation.
The final wine comes from Idilico. Idilico is a side project from Javier Alfonso (Pomum Cellars) with a focus on Iberian peninsula varieties. Albariño is still a rare beast in Washington, but Alfonso is one of a number of Washington producers showing that it can grow well here. Stay tuned.
Treveri Cellars Extra Brut Blanc de Blanc Sparkling Wine Columbia Valley NV $14

Treveri Cellars Brut Blanc de Blanc Sparkling Wine Columbia Valley NV $14

For A Song Syrah Columbia Valley 2012 $15

Purple Star Wines Sauvignon Blanc Columbia Valley 2012 $11

Idilico Albariño Washington 2012 $15


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