In lieu of our regular Virtual Tasting this month, I would like to encourage everyone to grab a bottle of Cabernet Sauvignon and participate in #CabernetDay on Thursday August 29th. Started in 2010 by Social Media maven Rick Bakas, this event has blossomed since. 1,750 people participated the first year. In 2012 over 3,200 people participated making more than 21 million impressions.

Participation is easy. Simply grab a bottle of your favorite Cabernet Sauvignon on Thursday August 29th, pull together a few friends if you so wish, and tweet about the wine using the hashtag #CabernetDay. Follow the hashtag, which guarantees to be fast and furious with thousands of people tweeting around the world.

See you there!