January’s Virtual Tasting will be the 2008 Waterbrook Melange Noir. Thanks to reader Jim Scolastico for the suggestion. This wine retails for $15 and is widely available. The tasting will take place on Thursday January 27th from 7-8pm Pacific Time.
What you need to do to participate is:
1. Buy this month’s wine from a local retailer or from the winery
2. Post your comments/tweets on the wine between 7 and 8pm. For those on Twitter, follow me @wawinereport. I will be using the hashtag #wbrook during the event.
Hope you will join us!
Wow, just picked up a bottle last week from my favorite local wine shop just outside Santa fe, NM
I hardly recognized this wine with the new label. What do you think of it?
Jameson, I hardly recognized it either. Not sure what I think of the new label yet. Pretty radical branding change.
I think I'll be able to finally participate again. On the hunt for the wine :)
That wine looks like its from California with that label.
Josh, glad to hear you'll be able to make it.
Clive, definitely going for the 'national appeal' with this label.
Label is boring
Label is simple but the print job is good
Wine is good and so is change
Paul-
During the virtual tasting you should have a discussion about the branding change. Opens the door for dialog on what makes a label appeal to the consumer. What does the old label look like?
Cheers!
Mandy
Saw this at Costco today in Portland. I believe it was $9.99.